At A Glance
- In the current climate, people spend more time at home than ever before
- This means customers are trending towards products that make their home a more livable space for work, rest, exercise and just hanging out
- Your brand can turn a customer’s home from the place they have to be, to the place they want to be.
With remote and hybrid working, our living spaces house various activities. Our home has to hold our aspirations of producing great work and winding down after a long day. Many people are upgrading and adjusting their homes to create an atmosphere that fosters personal and career success. You can create a more sustained presence in your customer’s life by integrating your brand with the home. Here are trends in the Promo industry that are all about making your home the hub of your life.
Seamless Transition
Now, there’s no need to worry about your appearance in your workspace, except when you need to look decent from the waist up for a video meeting. For this reason, customers want versatile clothes that feel and look good while getting work done, exercising, and lounging on the couch. Steer customers towards athleisure that can always fit what they are looking for. Collectively, people veer from items that feel complicated or uncomfortable. Customers want to transition from one thing to the next seamlessly.
Look for footwear that feels good around the house but functions well for walking the dog or going to the grocery store. Slippers and slides (flip flops) are more sought after as people spend more time at home. Versatile house shoes can market your brand and make a constant appearance in your customers’ lives.
Capitalize on comfort
For many new work-from-homers, their office is their kitchen table or a not-so-comfortable desk that used to only exist as decoration. Customers seek ways to feel at ease in their work environment and minimize distracting thoughts about an uncomfortable chair. Customers want padded chair cushions, lumbar backrests, and micro-fiber cloths. Thanks to your brand’s comfortable additions, these items will keep people feeling happily productive.
As comfortable as your home can feel, people are always open to products that increase their contentment. Consider ways to take a customer’s comfort to another level. Weighted blankets can decrease stress and anxiety, which helps when you can’t escape work stress because your home is also your office. Help people ease into a peaceful setting with a scented candle. This item can help your customer feel focused or relaxed. Products like these will brand you as a companion to feeling content.
Environment to Thrive
Due to all the changes happening in the world, people don’t have the usual outlets to stay healthy mentally. This means customers want to make their homes a place to thrive in every aspect of their life. Focus on products that integrate well-being and ways to unplug; these products will show your brand cares about the customer ultimately. Highlight products that de-stress and ease the strain on your body from work. Think about products like blue light blocking glasses, that will help your customer keep unhealthy levels of blue light from their eyes so they can fall asleep at night after a long workday.
Products that alleviate stress, like a yoga mat or wellness items, will help your customers switch gears and take a break. Emphasize ways to boost wellness and healthy habits at home. This means that when customers miss their gym or spa, your brand can offer an outlet for promoting their well-being.
Wrap Up
Current trends show that people want a comfortable home that fulfills every need. Be the brand to make a customer’s home the ideal spot for every task. Following this trend will set you apart as a vital aspect of your customer’s life.
BrandNews is the official blog of www.chotchkes.com